Snacks from the Dead: Pringles Gaufre

Once they popped, but came to a stop

Can you believe it’s been 30 years since Pringles first launched in the UK? Can you also believe they were voted the nation’s favourite crispy snack in 2019? We’re not sure which of those is the biggest head-scratcher, but what we do know is that Texas BBQ is among the top five most popular flavour’s on these shores.

Which is really the beauty of Snacks from the Dead – it never ceases to point out that there’s no accounting for taste, or the lengths my bitterness will travel. The odds for Pringles Gaufre heading south were probably similar to those of Emma Raducanu winning the US Open. If only they’d made similar headlines…

It’s not often Pringles ditches a flavour, and when they did nearly 20 years ago, at a time when the total number on British shelves didn’t even reach double figures, you knew your luck was out. Gaufre, for those not au fait with francais, means ‘waffle’, and they took the humble(ish) Pringle to another level.

Maybe their ever-so-slightly ridged texture meant that you couldn’t fit quite as many crisps into the iconic tube; maybe the whole French thing got too pretentious (and we got sick of them being good at football); maybe I’m the only member of the public with taste. Whatever the reason, there’s surely grounds for a comeback with the raft of dross that Pringles produces today. French Onion Dip, anyone?

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