Snacks from the Dead: Walkers Bitza Pizza

Mama mia! That is all.

So after last year’s European Championship glory, poor old Italy failed to qualify for yet another World Cup. Nevermind, there’s always 2026. This does, however, pail into significance compared to another tragedy – c. 1989 – Walkers binning their continental-inspired snack, Bitza Pizza.

Which, funnily enough, was just before Italia ’90. Surely that tournament alone would have skyrocketed sales. Oh well, Walkers, your loss, but if Snacks from the Dead has taught us one thing, it’s that it’s never too late…

By the 1980s, pizza was really starting to take off on these shores, so it was the perfect time to introduce these triangular taste sensations. Unfortunately, the number of Great British citizens who weren’t going to eat “any of that foreign rubbish”, was still quite high by the late-1980s, which was when this unique form of snackage died out.

Since then, we’ve moved on a considerable amount in terms of which cuisine we’ll tolerate, and pizza is everywhere, so Bitza Pizza would surely thrive in pubs and school lunchboxes alike. Is it going to be left up to me to start a petition? Come on, Walkers, you know you want to!